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Digital disruption has posed challenges to managers. Metaverse is one of the fastest-growing digital transformations (DTs) impacting business across the globe. There needs to be more literature on the academic prospect relating to metaverse. This article aims to analyze and evaluate the publications to highlight themes, opportunities and contemporary challenges of metaverse in business management to get insights about the challenges posed to managers through such transformation.

Over 74 articles from 2006 to 2022 were collected using the Scopus database. These were further analyzed to understand how previous research captures metaverse in the domain of business management and the amount to which has been studied in terms of publication productivity, country productivity, affiliation productivity and author productivity, Top-cited documents, keywords analysis, network visualization of keywords and bibliometric coupling. The authors also gathered literature related to metaverse in the field of business management and its uses for managers.

The authors' findings reveal that metaverse in business management has gained momentum in publications since 2022. Approximately 68% of total publications and 56% of total citations were from 2022. USA is the flagbearer of metaverse around the globe and the University of Georgia is leading in affiliation productivity. Network analysis through Vosviewer shows that keywords metaverse and virtual reality (VR) have the highest co-occurrences and link strength.

This article is relevant to those interested in how the world of virtual workspace is making a paradigm shift in management development. This study aims to review previous literary works through bibliometrics and visualization approaches comprehensively. Metaverse is changing the schema of the business world in terms of various strategies that this article addressed. Such studies have not been previously carried out.

Marketing Management and Economics.

Management courses (MBA level), Courses on Tourism

When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, “the Wonder Pedicabs”, provides leisure rickshaw rides through the Old Delhi lanes. This teaching case focuses on various managerial dimensions of the operations of WII. The case can be used in courses on Marketing as well as Economics. The case discusses the macro and micro environmental forces operating on WII. It deliberates on the economics of various tours offered by WII. It also educates the participants about the process of decision-making that goes into the selection of a tour operator and a tourism product. Hence, it appreciates the significance of need recognition, search for information, evaluation of alternatives and purchase decision as pillars in the process of decision-making process. The case also attempts to educate the participants about the Indian Tourism Sector.

Comprehend what constitutes a tourism product and types of tourism. Understand consumer decision-making for a tourism product. Highlight the importance of the tourism sector in the Indian economy. Discuss economic concepts pertaining to cost and volume, enabling managerial decision-making.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 12: Tourism and Hospitality.